PGE – Superheros

Produced across three intensive days in multiple locations throughout Poland, this campaign for PGE tells the story of everyday heroes behind the national energy grid. Developed in collaboration with DDB Warszawa, the project was conceived as a grounded, human response to the scale of modern energy infrastructure. Shot in real working environments, from gas units to wind farms and local villages, the film captures authentic moments of responsibility and dedication. Rather than dramatizing the work, the camera stays close, observing with respect and restraint. The production embraced real conditions, real people, and real stakes. By choosing presence over spectacle, the story earns its emotional weight.