Go Compare – Now That’s Savvy

This project was delivered as a service production for RadicalMedia London, created for Go.Compare and directed by Sam & Joe of That Jam. Starring Ian Wright, the campaign marks a deliberate shift away from the brand’s long-standing mascot in favour of a more human, relatable presence. Positioned as a symbol of everyday savviness, Wright brings warmth and credibility to moments built around smart, well-timed decisions. Each vignette highlights how small, informed choices can keep life running smoothly. The result is a character-led evolution that feels confident without trying too hard.