Lobster is the creative alter ego of Barcelona-born filmmaker Guillermo Madurga, known for emotionally charged, visually distinctive commercial work. His films move effortlessly between raw intimacy and bold stylisation, always anchored by a strong human core. He has directed standout campaigns for global brands including Vodafone, Starbucks, P&G, and Volkswagen. Constant experimentation with tone and form keeps his work feeling personal and unmistakably his.