Blending live action and VFX with ease, Karol creates bold, technically sharp films where comedy and craft work hand in hand. His approach is precise but playful, using CGI to support the idea rather than compete with it. With nearly a hundred commercials directed, his client list includes Samsung, PepsiCo, Old Spice, NBC, Chanel, Viaplay, and Al Jazeera. His work has been awarded at Cannes Lions and Promax BDA, and his debut spot was featured by Shots, The Drum, and Adweek.